Online Presence
0/8 completed
Free and essential—shows up in local search results
Photos increase profile visibility by 42%
Prevents wasted customer inquiries outside your service area
Use TradeKit.io or a simple Wix/Squarespace template
yourname@yourbusiness.com looks more professional
Free way to build a community and accept messages
Perfect for showcasing your work visually
Increases chances of being found by local customers
Branding Basics
0/6 completed
A recognizable logo builds trust with customers
Consistent colors across all materials strengthen brand identity
Still one of the most effective local marketing tools
Your vehicle becomes a mobile advertisement
Use TradeKit.io quote and invoice generators
First impression—make it count with a clear, friendly message
Review Strategy
0/6 completed
Start building social proof immediately
Use bit.ly or Google's short links for easy sharing
Text templates get 3x higher response rates than email
Shows customers you care about feedback
Passive but effective—every email becomes a review request
Physical reminder increases review rate by 20%
Content & Social Media
0/6 completed
Your best marketing asset—shows real results
Consistent posting keeps you visible in followers' feeds
Educational content positions you as an expert
Social proof converts better than any sales pitch
Humanizes your business and builds connection
Organic lead generation without paid ads
Lead Generation
0/6 completed
Get familiar with the platform for future paid campaigns
E.g., $50 off next job for each referral
E.g., electrician partners with plumber; contractors share leads
Link to TradeKit.io quote generator in your emails and bios
Timely offers drive urgency and increase lead volume
Track which sources send your best customers
Systems & Tools
0/5 completed
Google Calendar or Acuity Scheduling for better organization
Follow up within 24 hours for best conversion rates
Measure what matters—improve what you track